Is it worth it to fall in this case? Veet it…
Veet needed a big campaign that aims to feature its products towards particularly the new generation of young people of
Turkey using razor blades as a method of hair removal. We responded to this need of the brand with the most popular
and unforgettable songs of Turkish music with Is It Worth It.
With our advertising films in the TV and Internet medias, we have said whether it is worthwhile to live with these problems by showing the girls who use razor blades to see what kind of problems they will have.
Metin Arolat took over the directing of the films we produced on three different occasions while Seda Bakan was the advertising face of our campaign.
Advertiser: Veet Turkey Advertising Agency: Roy+Teddy Production Company: Hacıyatmaz Film / Director: Metin Arolat / Director of Photography: Mehmet Aksın Director: Metin Arolat Arranger: Volga Tamöz Music: Aysel Gürel & Onno Tunç Post-production: Image Post-production