If you have an Xpress, Nothing can stop you!
At a time when we needed motivation more than usual ever because of Covid-19, we wanted to reach out to our young target audience and uplift them with a campaign that reflected the spirit of NESCAFÉ Xpress.
During the time we were at home, our opportunities were limited. But we said “Nothing can stop the youth energy” and we launched a campaign that we can reproduce in accordance with the changing dynamics of the pandemic period.
We carried the uplifting spirit of NESCAFÉ Xpress into the house during the time of lockdown. Then we returned to the outside again with the easing of the restrictions.
Thus, we’ve produced a total of eight contents for #StayAtHome and the post-restriction periods.