Our client NESCAFÉ Xpress wanted to create an effective launch campaign for their new No Added Sugar Americano and Café Latte products.

We have designed an effective and entertaining campaign for NESCAFÉ Xpress in every channel from TV to social media. Our target audience requested sugar-free products in every medium. Based on that fact, we put our “You wanted this!” tag line to the center of our campaign. We attracted attention with the teaser videos and contests. We were together with the most popular influencers in Turkey. Influencers challenged Nescafe Xpress by saying “If you make Sugar Free …”. Also, we collected challenges from our followers. Then, we announced the new NESCAFÉ Xpress No Added Sugar to everyone with our films that we broadcast on TV and digital channels. Of course, we have not forgotten the promises.

As we said throughout the campaign, you wanted this. Now, you can watch our movies.

Enjoy!

Production: Noise Film

Director : Polat Korkmazel