We said #WhoCanHoldYouBack at home!
A campaign that triggers you even at home with NESCAFÉ Xpress!
During this period when everyone is at home, our brand NESCAFÉ Xpress wanted to make a communication about the agenda and give positive messages to its target group.
So we designed a communication for NESCAFÉ Xpress, which embraces the funny moments at home, and prepared a movie that invites everyone to have fun at home until they meet outside. We called for living the excitement that we all feel for the days when we go out while we are still at home by telling that “Whatever you dream is waiting for you, but don’t sit down and wait for that day!”
As we told in the movie, when all this is over, we will see each other with our NESCAFÉ Xpress at the first gasoline station after passing the famous meatball hub…