Veet needed a big campaign that aims to feature its products towards particularly the new generation of young people of Turkey using razor blades as a method of hair removal. We responded to this need of the brand with the most popular and unforgettable songs of Turkish music with Is It Worth It.

With our advertising films in the TV and Internet medias, we have said whether it is worthwhile to live with these problems by showing the girls who use razor blades to see what kind of problems they will have.

Metin Arolat took over the directing of the films we produced on three different occasions while Seda Bakan was the advertising face of our campaign.

Advertiser: Veet Turkey
Advertising Agency: Roy+Teddy
Production Company: Hacıyatmaz Film / Director: Metin Arolat /
Director of Photography: Mehmet Aksın
Director: Metin Arolat
Arranger: Volga Tamöz
Music: Aysel Gürel & Onno Tunç
Post-production: Image Post-production