No one knows many unknown love stories.
Durex wanted to announce its support to the LGBT community to the mass audiences by celebrating strikingly the Pride Week, which is celebrated on the last week of June every year.
We wanted to convey the message that LGBT individuals always exist by discussing the secret love stories of the LGBT community. In doing so, we aimed to create awareness by changing the attitude we have towards the legendary loves stories in history such as “Ferhat ile Şirin” and “Leyla ile Mecnun.”
We achieved our target. We interpreted the legendary love stories with regard to the sexual orientations of the individuals for the campaign and it attracted the attention of everyone including celebrities such as Didem Soydan, Can Öz, and Alp Kavasoğlu etc. in our social media accounts. Our social media posts reached 8 million organic traffic. They were owned and appreciated by LGBT individuals.