Turkey’s largest classifieds and shopping website sahibinden.com’s needed a campaign which was stripped of cliches unlike any other Valentine’s Day campaigns. We responded with “Sevgililer Dünü” to Valentine’s Day and adopt the 15th of February. Gifts received on Valentine’s Day, but did not fit the person, meet with the lovers at Sahibinden.com
We invited everyone to advertise on February 15th “Sevgililer Dünü” and sell their presents and get what they wanted by the entertaining videos we published in all digital channels. Thus, the ones who took pressure cooker while expecting a bag did not feel bad, so the gifts were not dusted on the sidelines.