Women who are pioneers on their field show the power of women!
On the 8th of March International Women’s Day, we decided to set up a campaign that would benefit from Yandex’s knowledge and therefore remind the power of women to the online users. We told the story of the women who were pioneers on their filed, who were successful despite the difficulties of the era they lived in.
We prepared a motion video about women who follow their dreams and discover the power within themselves to remind the digital users and we created the hashtag #KadınınGücü (#PowerofWomen) on social media. We celebrated the International Women’s Day of the women who are successful despite the difficulties they have to face with a powerful message.