Those who pick their dance partners with their hearts and souls dance by feeling the music.
This year in the Pride Week, Durex wanted to spread the message that it stands with the LGBT community. Therefore, it would be able to underline the message it wanted to convey and ensure the continuity of communication with the power of the positive effects produced by the campaign, “No one knows many unknown love stories.” which we launched last year.
In the meantime, we needed to follow the marketing strategy that we adopted this year. Therefore, we recommended using the strategic approach of “portraying the sex with tango, the dance of sex” that we adopted in the campaign, “Don’t You Dare Come”, and we conveyed our message with “Queer Tango”.
We thought that it should be more interesting for social media and make people want to watch it. We added some mystery and included a “plot twist”. We collaborated with Gmag and made a tremendous impact.
Let’s don’t talk about it anymore and spoil it.
Brand: Durex Turkey
Production: Müşterek / Director: Ömer Sinir