ING Türkiye

#AliEqualsAyşe What difference do differences make?


ING Türkiye



ING Turkey has long shown its support in the fields of education and equality, undertaking various projects. Now, they aimed to add a new project to this list, targeting a “November 24 Teachers’ Day” communication with a strong emphasis on equality.

At Roy+Teddy, we created equal reading tokens and expressed equality in its simplest form: Ali equals Ayşe.

This is how we reminded everyone of the path to becoming a contemporary society.

Berfu became a doctor, Cem made a film, Selin hit the ball…

An entire society learned to live equally.

On the path forged by the Head Teacher, Gazi Mustafa Kemal Atatürk, we emphasized equality with a loud voice, celebrating all our teachers on Teachers’ Day with ING Turkey’s “November 24 Teachers’ Day” advertisement.

Production: Public Film

Director: Ekin Sensev

ING Türkiye – What difference do differences make?