There are moments when we crave snacks, and there are choices that appear before us in those moments. We said life is the result of those choices and focused on the moments where we congratulate ourselves after making them.

Embracing snack moments with Corny, Europe’s delicious snack, we connected consumers with the moments of satisfaction they experience from choosing Corny as their snack through our campaign, which is a continuation of the brand’s “Feels good” communication.

As Roy+Teddy, we narrated the healthy, low-calorie, non-regrettable features of Corny products as something that makes people feel good and can be a part of everyday life occasions like tennis, game rooms, offices, and kitchens. We emphasized the feeling of saying “What a choice!” both while snacking on Corny and afterward, highlighting how it makes consumers feel good.

Production: Public Film

Director: Emre Akay