The Pursuit of
Equality in a
Narrow Space
Women are still not given the visibility they deserve in the workplace. According to the Turkish Statistical Institute (TÜİK), women make up only 32,5% of the workforce. While most campaigns communicate this inequality through numbers, we wanted people not just to read the statistic, but to experience it.
This time, it wasn't the message that spoke—it was the space itself. From billboards and digital screens to social media and internal communication touchpoints, every execution followed a single design rule. Visuals, typography and messaging occupied only 32.5% of the available space, reflecting women's representation in the workforce. By turning a statistic into a visual experience, people felt inequality before they even read about it.
