Papel

Papel For Everyone

 

BRAND

Papel

 

CAMPAIGN

PAPEL FOR EVERYONE

 

 

Turkiye’s new fintech app, Papel, aimed to showcase its role in everyday life by offering both individual and corporate solutions that make life easier. While doing so, it needed to capture the attention of the new generation of consumers and communicate with them in a popular, culturally relevant way.

We launched our first commercial in the short film format familiar to the new generation, starring world-renowned actor Pedro Alonso and narrated by the legendary Haluk Bilginer.

In the ad, where we emphasize that everyone deserves a good life, and life itself needs innovative solutions like Papel to keep up with ever-changing needs, Pedro Alonso shows the audience how to embrace life with Papel.

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Papel

For

Everyone

In the film, we follow Pedro Alonso in the lead role, portraying both a businessman and a devoted family man. Alongside his family, we see him seamlessly integrating Papel’s features into his work and daily life.
With a trailer-like flow and a short film-style narrative, the film naturally showcases various functionalities of the app in real-life scenarios.
During the “Papel moments,” we see it in action—sometimes at a restaurant, sometimes while playing games, and sometimes while managing finances. In short, Papel is there for everyone, at every moment of life.

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OUTDOOR

FILM FOOTAGE