Durex wanted to run an authentic and memorable communication campaign for World AIDS Day.

Therefore, we prepared a communication campaign based on the idea of “Don’t put yourself at risk!” in order to stress that protection is the most important function of a condom brand.

In the manifesto commercial, social media posts, and outdoor advertisements we prepared using data from actual studies, we have shown that protection from AIDS is actually more important and necessary than protection from rain, wind, or winter.

Let’s all be aware of HIV and take condom use seriously.

Enjoy watching!