Atasun Optik wanted to create a striking communication campaign, in line with its brand identity, to be released on March 8th International Women’s Day.

So we produced a film based on what an optical brand is most competent, i.e., the concept of making clear vision; therefore, making an idea “clear”.

We did not harness our power for visual representation from high image quality or special effects as would normally be expected. On the contrary, we portrayed women with a blurred vision just like how the status of women in the society and their potentials are somehow still unclear in the social mindset. Let’s see how the words and actions of women are actually clear for those who know how to listen and see.

 Enjoy the video!

Advertising Agency: Roy+Teddy

Brand: Atasun Optik