SAMSUNG

Lonely clothes!

CLIENT

SAMSUNG

PROJECT

AWARENESS CAMPAIGN

Samsung was planning to announce its Addwash Washing Machine, which allows adding clothing items to the washing cycle even after the machine starts to operate thanks to its smart door, through digital channels.  So, we thought “What does that blue single sock forgotten under the sofa, that t-shirt left alone after the workout, or that blue towel unnoticed in the laundry basket although it had always been with us whenever we needed feel?” As a result, starting from their loneliness, we gave voice to the most forgotten clothes.

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